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In The Omnivore’s Dilemma, Michael Pollan tells us: Read the ingredients on the label of any processed food and, provided you know the chemical names it travels under, corn is what you will find. For modified or unmodified starch, for glucose syrup and maltodextrin, for crystalline fructose and ascorbic acid, for lecithin and dextrose, lactic acid and lysine, for maltose and HFCS, for MSG and polyols, for the caramel color and xanthan gum, read: Carrotmob is a startup company that unites consumers and businesses with common goals, enticing a business to do something environmentally or socially responsible with the reward of shoppers. I think it is a wonderful idea, or at least one that appears to be newsworthy, as their actions have appeared in rags like Time and The Guardian. On a more individual level, I’ve always been a fan of “voting with my dollar”. When I eat Every time I read something Vandana Shiva has written, I become more convinced that she is either 1) willfully ignorant on the subject of farming or 2) willfully ignoring a whole swath of problems in order to focus on a pet peeve. She is another sad example of a self-styled celebrity who plays games with people’s lives because she is unwilling to move from her ideology. One would think she would at least adapt |
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