>> January 30, 2010
>> >> TM Q&A: The Real Truth about Whole Foods Market¹s Response to the
>> >> USDA Genetically Engineered Alfalfa Decision For Internal Use Only
>> >> Do Not Distribute Please Place in Logbooks
>> >>
>> >> What is the news?
>> >> To our utter disappointment, the USDA decided to completely
>> >> deregulate genetically engineered (GE or GMO) alfalfa without
>> >> restrictions. This means farmers will now be able to plant Roundup
>> >> Ready GE alfalfa beginning as soon as this Spring without having to
>> >> take into consideration its potential to contaminate neighboring
>> >> organic alfalfa fields or those that were planted with non-GE seed
>> >> for markets and consumers who want the opportunity to buy non-genetically
engineered products.
>> >>
>> >> Why are customers upset with us?
>> >> They have been misled to believe that we have ³surrendered² to
>> >> Monsanto and ³cut a deal² for co-existence and that we¹ll receive
>> >> ³compensation.² Nothing could be further from the truth. We, along
>> >> with the National Cooperative Grocers Association, the National
>> >> Organic Coalition, the Organic Trade Association, Organic Valley,
>> >> Stonyfield, United Natural Foods and many others in the organic
>> >> community, were trying to secure protections for organic farmers so
>> >> that if their fields were contaminated once the GMO alfalfa was
>> >> released, biotechnology companies for the first time would be held
accountable for their pollution and would be forced to pay for the damages.
>> >> (No money would ever go to us.) We were also pushing for measures to
>> >> protect seed purity so that non-GMO alfalfa supplies could be maintained.
>> >> Unfortunately, none of those protections were approved.
>> >>
>> >> What does Whole Foods Market think about the USDA¹s decision to
>> >> deregulate GE alfalfa?
>> >> We are very disappointed in the USDA¹s decision to allow GE alfalfa
>> >> to be planted without restrictions and believe it is irresponsible of
>> >> the USDA to not require and oversee a program to ensure organic and
>> >> non-GE farmers have a right to grow foods without fear of
>> >> contamination from other farmer¹s GE crops and that consumers have a
>> >> right to make the choice to buy non-GE products.
>> >>
>> >> What products would the use of GE alfalfa potentially impact?
>> >> The issue with GE alfalfa is the potential contamination of organic
>> >> and non-GE alfalfa which is used as a mainstay food for organic and
>> >> non-GE dairy cows, beef cattle and honey bees.
>> >>
>> >> What does the term ³co-existence² mean related to the USDA and GE
>> >> alfalfa issue and why did Whole Foods Market support it?
>> >> Not allowing GE alfalfa or other genetically engineered crops was NOT
>> >> an option that the USDA had up for consideration.
>> >> Instead, the USDA was considering two potential decisions on what to
>> >> do with GE alfalfa, either 1) full deregulation without requiring any
>> >> restrictions on where on when it is planted or 2) conditional
>> >> deregulation (or
>> >> ³co-existence²) which would have set rules to protect non-GE crops
>> >> from contamination. Whole Foods Market supported the ³co-existence²
>> >> option, even though we continue to have reservations about GE crops,
>> >> as that was the organic and non-GE industry¹s best chance at
>> >> preserving seed purity and the opportunity for consumers to continue
>> >> to be able to make the choice to buy non-GE products.
>> >>
>> >> What about the accusations from the Organic Consumers Association
>> >> that Whole Foods Market is joining forces with the biotechnology
industry?
>> >> For groups to widely spread misinformation and lies about Whole Foods
>> >> Market and other organic companies by saying that we are joining
>> >> forces with the biotechnology industry (Monsanto) is beyond ludicrous.
>> >> Our support of ³co-existence² always incorporated the following three
>> >> central
>> >> issues:
>> >> · The protection of seed purity for all farmers, including
organic,
>> >> so we can maintain variety and avoid massive mono-culture
>> >> · Compensation by the patent holder to the farmer for any losses
>> >> related to the contamination of his crop
>> >> · Public oversight by the USDA rather than relying on the
>> >> biotechnology industry to voluntarily try to contain GE contamination
>> >> as the USDA has the authority to protect all U.S. agriculture Why is
>> >> the OCA spreading misinformation?
>> >> That¹s a hard question for us to answer. Perhaps because we don¹t
>> >> share their narrow view of what it means to support organics, or
>> >> perhaps because we do not support them with donations. Either way,
>> >> it¹s a shame that an organization that claims to ³campaign for
>> >> health, justice and sustainability² can¹t simply tell the truth. This
>> >> just confuses consumers. Despite all their noise, no industry leaders
>> >> listen to the OCA but uninformed consumers might. Their
>> >> fear-mongering tactics, combined with the OCA¹s lack of transparency
>> >> about its funding sources, underscore the fact that it is neither
>> >> credible nor trustworthy. We can only assume their activities are
>> >> intended for further fund-raising. (We do not give them any money;
>> >> you¹ll notice that OCA¹s supporters are never targeted for their
attacks.) Was Whole Foods Market the only one who supported the
³coexistence² option?
>> >> No. The National Cooperative Grocers Association, the National
>> >> Organic Coalition, the Organic Trade Association, Organic Valley,
>> >> Stoneyfield, United Natural Foods and other companies and groups also
>> >> endorsed the path of deregulation with restrictions, or coexistence,
>> >> not because it was a perfect path, but because it was a path to
>> >> create meaningful change right now in the regulating of
>> >> genetically-engineered foods and the protection of non-GMO foods.
>> >>
>> >> What about those accusations that say Whole Foods Market has agreed
>> >> to sell genetically engineered foods?
>> >> We haven¹t agreed to anything! This is another attempt to twist the
>> >> facts and has absolutely nothing to do with the negotiations to
>> >> protect farmers. The reality is that no grocery store in the United
>> >> States, no matter what size or type of business, can claim they are
>> >> GE-free. While we have been and will continue to be staunch
>> >> supporters of non-GE foods, we are not going to mislead our customers
>> >> with an inaccurate claim (and you should question anyone who does).
Here¹s why: the pervasive planting of GE crops in the U.S.
>> >> and their subsequent use in our national food supply. 93% of soy,
>> >> 86% of corn, 93% of cotton, and 93% of canola seed planted in the
>> >> U.S. in 2010 were genetically engineered. Since these crops are
>> >> commonly present in a wide variety of foods, a GE-free store is currently
not possible in the U.S.
>> >> (unless the store sells only organic foods.) Since the U. S.
>> >> national organic standards do not allow the use of GE ingredients and
>> >> practices in the growing or production of organic foods, choosing
>> >> organic is one way consumers can avoid GE foods. The other is through
>> >> labeling, of which we are strong supporters. We have advocated for
>> >> mandatory labeling of GE foods since 1992, even before they were made
>> >> commercially available. Accordingly, we were also founding members of
>> >> the Non-GMO Project, which works to ensure the sustained availability
>> >> of non-GMO choices through an industry-wide product standard to create a
non-GE labeling program that can be fully substantiated.
>> >> .
>> >> What has Whole Foods Market done about trying to ensure we and our
>> >> customers continue to have access to both organic and non-GE foods?
>> >> Whole Foods Market has been a staunch supporter of non-GE foods in
>> >> the marketplace. We have taken a strong and visible stance on
>> >> biotechnology in agriculture, and will continue to do so.
>> >> * Our 365 Everyday Value® and Whole Foods Market brand products are
>> >> sourced to avoid ingredients grown from genetically engineered seed,
>> >> and our partnership with the Non-GMO Project
>> >> will
>> >> enable us to verify and label these products. These include products
>> >> that natural as well as those that are organic.
>> >> * We provide extensive organic products throughout every department
>> >> in our stores, enabling our shoppers to choose non-GE.
>> >> * Beyond our stores, we have publicly advocated for clear labeling of
>> >> GE food and shared our concerns that the USDA and FDA¹s policies on
>> >> GE foods are not consistent with our consumers¹ expectations.
>> >> * Since 1992, before GE crops were even commercialized, we have been
>> >> educating and advocating on this issue, and we will continue to
>> >> pursue our right to sell non-GE food.
>> >> * We are proud to be a founding leader of The Non-GMO Project
>> >> , which works to ensure the sustained
>> >> availability of non-GMO choices through an industry-wide product
standard.
>> >> * We are committed to sourcing our store brand products to avoid GE
>> >> ingredients, and we will continue to fight for strong organic
>> >> standards that do not allow the use of GE crops.
>> >> * We support the National Organic Standards, which prohibit GMOs in
>> >> organics, and we champion informed consumer choice with regard to GMOs.
>> >>
>> >> Despite this major setback with the USDA¹s decision on GE alfalfa,
>> >> will Whole Foods Market continue to work on ensuring that non-GE food
remains available?
>> >> We will continue to work aggressively on this issue because we
>> >> believe that GE food ingredients should be clearly labeled, and that
>> >> consumers who want to avoid them should have an actionable way to do
>> >> so. While the USDA¹s decision will make our work more difficult, we
>> >> are as committed as ever to ensuring that non-GE food remains
>> >> available and we will continue to advocate for our farmers and for our
shoppers on this issue.
>> >>
>> >> Where can we send customers for more information?
>> >>
>> >> We have posted a few of blog posts on The Whole Story that contain
>> >> some of the information from above and we will continue to update our
>> >> customers there. Here is the most recent
>> >> post:http://blog.wholefoodsmarket.com/2011/01/no-regulations-ge-alfal
>> >> fa/
>> >>
>> >>
>> >> Additionally, it may be helpful to direct passionate customers to
>> >> third party sources of information, so they can see that we are
>> >> supported. These are good articles to provide:
>> >>
>> >> From Megan Westgate, Executive Director of the NON-GMO Project:
>> >> Full article:
>> >> http://www.nongmoproject.org/2011/01/29/team-organic-will-never-surre
>> >> nder-to- monsanto-now-we-continue-the-fight-together/
>> >> > >> ender-to -monsanto-now-we-continue-the-fight-together/>
>> >>
>> >> Excerpt:
>> >> Leading up to the ruling, a broad coalition of organic organizations
>> >> and companies were working around the clock in an attempt to
>> >> influence the USDA¹s decision. The USDA had already made it clear
>> >> that alfalfa would be deregulated, but hope remained that there might
>> >> be some way to soften the blow. Organic Valley
>> >> > >> 507950&i
>> >> d=20674850824> , Whole Foods
>> >>
>> >> and Stonyfield Farm
>> >> > >> falfa-de stroy-organic-dairy-a-letter-from-gary/> , along with many
>> >> others in the organic community, were doing everything in their power
>> >> to secure protections for organic farmers so that if their fields
>> >> were contaminated once the GMO alfalfa was released, biotechnology
>> >> companies for the first time would be held accountable for their
>> >> pollution and would be forced to pay for the damages. These groups
>> >> were also pushing for measures to protect seed purity so that non-GMO
>> >> alfalfa supplies could be maintained. Unfathomably, these tireless
>> >> organic organizations are now being criticized for their efforts. In
>> >> total denial of the incontrovertible fact that the USDA was never
>> >> even remotely considering a full ban on GMO alfalfa, some are
>> >> suggesting that these group¹s efforts to make the most of a bad
>> >> situation *somehow* (though no one is very specific on how, exactly)
>> >> signals corruption, and are even calling for boycotts
>> >> . HOW ON EARTH is taking
>> >> this out on 1200 organic family farmers going to help anything?! This is
divisiveness we cannot afford.
>> >>
>> >> From Chewswise, blog of Samuel Fromartz, author of Organic, Inc.:
>> >> http://www.chewswise.com/chews/2011/01/vilsack-gm-alfalfa.html?utm_so
>> >> urce=fee
>> >> dburner&utm_medium=email&utm_campaign=Feed%3A+ChewsWise+%28Chews+Wise
>> >> %29
>> >> > >> ource=fe
>> >> edburner&utm_medium=email&utm_campaign=Feed%3A+ChewsWise+%28Chews+Wis
>> >> e%29>
>> >>
>> >> Excerpt:
>> >> The decision was a stunning reversal of a more measured approach that
>> >> Vilsack appeared to be taking in December, when the USDA talked about
>> >> considering the impact of the GM crop on other sectors of
>> >> agriculture. But that was before he faced an uproar by the GM
>> >> industry and the editorial page of the Wall Street Journal for
>> >> playing nice with organic farmers. As George Siemon, head of the Organic
Valley dairy co-operative, said:
>> >> > >> /gm-alfa
>> >> lfa-whats-happening-now/?utm_source=ff&utm_medium=email&utm_campaign=
>> >> os110126
>> >> &utm_content=header>
>> >> The biotech industry has waged a complete war on the Secretary of
>> >> Agriculture for ... the consideration of a co-existence proposal.
>> >> They used all their influence to have the Secretary¹s job challenged.
>> >> There here have been op-eds in major papers and magazines (³Sack
>> >> Vilsack,² Forbes), special meetings with the White House, grilling by
>> >> the Justice Department, endless lobbying, and on Thursday of last
>> >> week, a Congressional member forum was held where the Secretary was
>> >> taken to the wood shed and asked repeatedly why he had not approved
>> >> RR-alfalfa sooner. All this for simply opening the coexistence
>> >> conversation and acknowledging that property rights and other markets
should be considered.
>> >> As Liana Hoodes, director of the National Organic Coalition, said:
>> >> "Organic farmers and others are now left, once again, having to take
>> >> all the precautions while biotech takes little responsibility."