Norman Borlaug Ringtone

Borlaug-Ringtone-fullIt has been almost a month since we released the Play it Hard music video with Nobel laureate Dr. Norman Borlaug, and the video has received over 9,000 views (when you count CIMMYT’s channel as well as ours)! We’re really pleased to hear that people enjoy the video, and we hope that it draws attention to the series of articles and interviews that we will be publishing on the Biofortified Blog throughout the coming year.

Now you can get Norman Borlaug on your cell phone! We have produced a ringtone based on the music video, to remind you whenever you get a call (or a call from your boss, spouse, or department chair) to Play it Hard! The Ringtone is available in two formats, Ogg Vorbis and mp3.



If you want a ringtone but need a different format, let us know and we’ll see what we can do.

Enjoy! Read more in the Borlaug Year series below.

The Borlaug Year

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Follow Karl Haro von Mogel:
Karl earned his Ph.D. in Plant Breeding and Plant Genetics at UW-Madison, with a minor in Life Science Communication. His dissertation was on both the genetics of sweet corn and plant genetics outreach. He recently moved back to his home state of California. His favorite produce might just be squash.